The term “leverage” is often used when explaining the benefits of the MLM business model.
In traditional sales, one person only has so many hours in a day to sell their products or services. This obviously puts limits on potential income.
In MLM you can get paid for all the sales your team makes based on the rules that define your companies compensation plan. Income is usually shared by the person who makes the sale and their upline. There are a variety of MLM compensation plans. How compensation is shared and how many levels up it is shared varies from one company or compensation plan to the next.
Since the compensation is shared in MLM the commision to the person making the sale is generally going to be considerably less than a similar sale in the traditional sales model. So one would ask why would I want to share my commission and make less?
The answer is “Leverage”. By building a team (downline) you will get paid small amounts on the efforts of many. Those small amounts can add up to many times what you could earn by yourself. Remember your time limits you to how many people YOU can touch in a day. A growing team can reach an unlimited number of people.
The top income earners in most companies don’t sponsor that many people or have that many personal customers. For example it there are leaders making over 6 figures a month in an MLM’ with less than 20 personally sponsored distributors. Those 20 turn into thousands down x levels. That is Leverage!
The other advantage of creating leverage by building a team is that your team will continue to work when you don’t or can’t! If you are in a traditional sales position and get sick, go on vacation or retire you are no longer making sales or earning commissions. If you have built an MLM team and get sick, go on vacation or retire your team will continue to make sales and you will continue to earn.
There is all kinds of excitement over the new ways to drive traffic to your website using new technologies and applications. Blogging, Twitter Squidoo, Social Networks and Social Bookmarking are all terrific but don’t forget about good old fashion Article Marketing.
Google still loves good content. Do some keyword research and identify some good 3, 4 or 5 word, keyword phrases in your niche. Using the Google Keyword tool try to find phrases that get over 1000 searches a month and are not too competitive. Write a good keyword rich article of about 400 words with a link to your website, offer or blog in the resource box at the bottom of the article. Then submit the article to at least the top 5 article directories.
Set aside some time each week to do this over and over and you will get results. Results that will bring you traffic over and over again and that may last for years!
Facebook has made a huge change and now is allowing you to create a user name. Until now if you wanted to send someone to your profile there really was no easy way to tell them how to get there other than searching for you. What this change means is your friends will be able to find you at your own URL like http://facebook.com/yourusername.
I would advise most people to go secure their real name as their user name ASAP. There are hundreds of millions of users on Facebook and unless you have a really unusual name there are probably other members with the same name who will want to use it. If you wait you will be left with a user name like yourname1967 etc.
Likewise, if you prefer to use something other than your real name all the short popular phrases will be gone quickly too.
Facebook is not allowing you to change your user name once you select one so put pick one you know you will want to keep.
Here is how to get your username.
- Log into your Facebook account
- once logged in go to to www.Facebook.com/username
- check to see if if the user name of your choice is available and select it. It must be at least 5 characters long and consist of alphanumeric characters. Periods are allowed.
While you’re there add me as a friend!
The internet has changed the Network Marketing industry dramatically in many ways. None bigger than how It has provided a place for Networkers to recruit beyond their warm market and to do it without leaving their home.
One problem I see is that many people have drawn a line in the sand between “Old School” networking and the “New School” internet model. Many people promoting the “New School” model make it sound like it is an either or choice, when it is not. I can’t tell you how many times I have heard or read “old school is dead.” The facts are “Old School” is not dead. Many and probably most of the biggest whales in MLM built their businesses “Old School”. Many and probably most of the biggest MLM companies, with real products that will be here 20 years from now, were built “Old School”.
I have built very large organizations with thousands of personally sponsored reps and almost all done online. I also built a personal customer base of over 15,000 for a nutritional product online. These large organizations included many warm market and other “Old School” recruits and customers in my down line and I my bank account has been far better off because of it.
So I am not an old time “Old School” networker trying to hold on to the past. I believe the future of networking certainly moves further and further to the internet but it is a mistake to just write off “Old School”.
MLM organizations need people and not every future networker can be found online. People get loyal buyers and recruit low hanging fruit out of their warm market and that is not going to stop. The internet is great for networking and where I choose to market myself and my business but there are many, many Top networkers who barely no how to turn on a computer who I would love to have on my team.
There is a right way to setup a campaign and wrong way. Years ago you could run a campaign with 1 Ad Group with a long list of keywords and many people still do. This is a huge mistake! You really need to break those long Keyword lists into smaller Ad Groups.
How you group your keywords into these smaller Ad Groups is critical to your success. You click through rate, cost per click and you quality score are affected by how you do this.
I create many small Ad Groups with each group consisting of keyword phrases very closely related and usually containing the same core keyword or 2 word phrase. I then create a separate ad for each Ad Group with the core keyword or 2 word phrase in the title of the ad. I almost always use broad match, phrase match and exact match on all my keywords. Usually the exception is I may not use the broad match on a 1 word keyword if it is to broad and will attract clicks I don’t want and negative keywords won’t solve the problem.
Perry Marshall
Like everything else Adwords is constantly changing and you need to adapt with thechanges. I use many different marketing strategies online and even though I am an expert I always find time to continue to learn and stay on top of things. I seek out the best to learn from and I look to Perry Marshall to keep me up to speed on Adwords. Perry Marshall is the best Google Adwords coach on the planet. If you don’t have it already I highly recommend his book the Definitive Guide To Google Adwords.
